LÚMERA LÚMERA is a Los Angeles-based jewelry brand founded by the Joo Family. We believe in authenticity, adaptability, and meaningful craftsmanship. Read Our Full Story From day one, we've focused on staying true to who we are. We believe in adaptability, because business (and life) is full of surprises. We value authenticity, because we'd rather be real than perfect. And we don't shy away from hard work, because nothing great comes easy. We also don't take ourselves too seriously—we get the job done, but enjoy the ride. As a business, we care about the work, about our community, and about keeping things meaningful and valuable to our customers.
— Lauren Joo, Founder